http://www.forbes.com/sites/nickmorgan/2014/04/15/heres-a-simple-technique-to-create-trust-as-a-speaker-and-why-you-need-to/
The ability for your body language and how you speak to affect the message you are delivering is an important lesson for us as presenters but also for businesses and organisations.
If your actions as an organisation don't match your communications messages and brand promises, your customers will notice and are likely to be less than impressed. Trust will be eroded which will impact on bottom line results.
Being able to watch out for and spot any conflicting behaviour and then do something about it quickly, is an important ability for any organisation.
