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| Source - www.bbc.co.uk |
The banks leadership have stated that "the ethos of the bank will mirror the original Trustee Savings Bank with 200 years of history"
How will the 5 million customers whose accounts are being transferred to this bank feel about this change of name and some may feel change of ethos and values?
Is this an opportunity for the banking sector to demonstrate that it has learnt from the errors of the last few years and its potential loss of focus of the "man on the street" ?
Our work on Trust shows the financial services sector is the lowest scoring in this aspect - will a bank whose goal is servicing the local communities in which it operates be able to shake off the feeling of lack of trust in the marketplace and move forward taking market share from the other consumer facing brands.
Let's wait and see......
